Privacy Policy


1. General

We are grateful for your interest in our website. The web pages under the URL (hereinafter "website") are operated by ATRIQ AG, Alpenquai 28a, CH - 6005 Lucerne (hereinafter "FAM"), represented by CEO Roman Maria Koidl.

Protecting your right to privacy is very important to us. We strictly adhere to data protection regulations regarding the collection, processing and use of your personal information, the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG) in particular. We would like to inform you here about what personal data we collect and for which purposes so that you are aware of the personal information being recorded while you are visiting our web pages and utlilizing the services offered there.

These policies apply exclusively to the website, including its subpages. They do not apply to third-party web pages you may be referred to via a link.


2. Collection of personal data

As a matter of policy, we collect personal data only when doing so is necessary for the performance of a specific service or for the processing of a transaction.

You may visit our website without providing any personal information. We only store access data without any personally identifying information like the name of your internet service provider, the page you navigated from to visit us, or the name of a requested file. These data are evaluated exclusively for the improvement of our service and allow for no personal reference to you.

We collect personal information only when you, for example, voluntarily provide it as part of the registration process or when you utilize the website's "Contact" function or reach us by other means, such as email.

To the extent that it is necessary for the performance of our services on the website, we may collect data such as the date and duration of a certain session during the process of accessing user data.

Information that you transmit to us will be collected at various points in time. All data will be electronically stored on servers in Switzerland or in a EU country. To the extent that it is legally allowed, other data collected by us or obtained by us from third parties will be stored in addition to your stored data, if necessary.


3. Usage of personal data

3.1 Required fields and voluntary entries

Please be aware that all data collection forms on the website have required fields. They are indicated by an asterisk, and require an entry in order for the inquiry to be processed.

All other entries are voluntary. If you also make entries in these other fields, they will be analysed for statistical purposes and for the improvement of our offerings.

3.2 Specificity of purpose

Personal data that you provide to us will be utilized for the purpose for which you sent it to us. Examples include opening or maintaining your user account (if any), authentication on the website, processing your inquiries, or sending you our newsletter (if you wish).

3.3 Usage for additional purposes, especially promotional purposes

To the extent that you have expressly consented to it or we are legally entitled to, we also use your personal data to keep you up-to-date about our products, services and offers by mail and/or email.


4. Transfer of personal data to third parties

Unless we are legally obliged (e.g., an inquiry from investigating authorities) or entitled (e.g., for contract data processing), or you have expressly consented to third party transfer, no sharing of your data will take place.

The transfer of data to third parties will take place to the specific extent that it is necessary for the fulfillment and performance of a contract. Of course, such third parties are and will be obliged to also protect your data and use it only for precisely its predetermined purpose. In addition, these third parties are obliged to handle the data according to this privacy policy as well as any applicable legal provisions.


5. Deletion and blockage of your data

Your personal data will be deleted as soon as you cancel your user account. If your data is expected to be retained for a longer period due to legal reasons, this storage will be made while respecting such limits.

Also, your data will be deleted if you expressly request that we do so. If this is your wish, please contact us. Our contact information can be found at the end of this document.

If there is a legal obligation to retain any data, it will be completely blocked from any other usage.


6. Disclosure and correction

You have the right to request information about stored data of a personal nature at any time. Please submit such inquiries to us in written form (via letter or email).  Our contact information can be found at the end of this document.

In addition, you may at any time request that your data be corrected.  Please submit such inquiries in written form (via letter or email) to our customer service department at:

Alpenquai 28a
6005 Lucerne, Switzerland

Telephone: +41 (41) 417 10 54
Service Hotline: +49 (0)30 2363 0280
Mon. - Fri. 9:00 – 18:00
Fax: +41 (41) 417 10 77



7. Data Security

As a matter of policy, the personal data that is exchanged with us via the website is transferred using encryption utilizing the latest technology. We secure our website and other systems using technical and organizational measures protecting against loss, destruction, access, alteration or dissemination by unauthorized persons.  


8. Usage of cookies

We use cookies on various pages of our website in order to make it more attractive to visitors and to enable the use of certain functions. Cookies are small text files that are placed on your computer for this purpose. No association of information stored in a cookie is made with personal data identifying you. Most of the cookies used by us are deleted from your hard drive at the end of your browsing session (these are called session cookies). Other cookies (persistent cookies) remain on your computer and enable us to identify your computer on your next visit. These cookies mean that you will not have to re-enter your details for future orders and make it easier for you to complete forms.

fineartmultiple also uses Google Analytics Demographics Reports and Remarketing to advertise online. Third-party vendors, including Google, may show fineartmultiple ads on sites across the Internet. fineartmultiple and third-party vendors, including Google, use first-party cookies and third-party cookies together to inform, optimize, and serve ads based on past visits to the fineartmultiple website and to report how ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to the finartmultiple website. You may opt-out of the use of cookies by visiting Google's Advertising and Privacy page:

The information generated by the cookie regarding your use of the website will not be transferred to third parties. You have the option of deleting cookies from your computer or adjusting your browser settings so that you are warned about cookies, and you may decide to accept cookies on a case-by-case basis or not at all. Doing so, however, may lead to restricted use of certain functions on the website.


9. Interest-based Advertising

We may allow third parties to use cookies and other online tracking tools to better understand your behavior and browsing activities, so that we can serve you targeted advertising (also referred to as "interest-based advertising") while on our sites and display our ads to you when you visit other sites. These third parties may passively collect information with these tools so that content specific to your interests can be delivered to you online. To learn more about interest-based advertising, visit To manage your preferences or opt-out of interest-based advertising, please click here

You can prevent your receipt of interest-based ads by deleting and declining cookies in your browser. If you block cookies, certain features on our sites may not work. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt-out of certain mobile ads via their device settings.


10. Authorizations

Below is the exact wording of your authorizations in accordance with data protection law, given that you have granted any:

Yes, I would like FAM to keep me informed via email on a regular basis about their products, services and offers.
Yes, I agree that the data I submit will be used (with other collected data, when applicable) for market and customer analysis.
I am aware that I can revoke my authorization with future effect at any time by submitting an email to


11. Pseudo-anonymous user profiles

The following notes on the creation of pseudo-anonymous user profiles pertain if and when this website makes use of any of the following analysis tools:

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies," which are text files placed on your computer, to help the website analyse how visitors use the site. The information generated by cookies about your use of the website is usually transmitted to and stored by Google on servers in the United States. If IP anonymization is activated on this website, within EU Member States or in other member states of the European Economic Area, Google will shorten your IP address before transmitting it. Your full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for the website operator and providing other services for the website operator relating to website activity and internet usage. Google will not associate your browser’s IP address transmitted for Google Analytics purposes with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this you may not be able to use the full functionality of this website.

Furthermore, you can prevent the collection of data generated by the cookie about your use of the website (including your IP address) and its processing by Google by downloading and installing the browser plug-in provided under this link:

In addition, there is the option of setting an opt-out cookie that will prevent the future acquisition of your data by Google Analytics while visiting our website by activating this link.

We would like to inform you that our website is using the "_anoymizeIp()" extension to ensure that only shortened IP addresses are processed and transferred in order to rule out direct personal identification.

You can find further information on the terms of use and privacy policy of Google Analytics at

This website may make use of Optimizely. This is a tool used for AB Testing and uses cookies to help us to constantly improve our site. These cookies collect no personal data and allow us to change pages and see how our visitors respond to these changes. To the extent that an IP address from your browser is transmitted, it will not be associated with other personal data. More details on Optimizely and how they use cookies can be found at:

You may refuse the use of cookies by selecting the appropriate settings on your browser and also by following the instructions at However, please note that if you do this you may not be able to use the full functionality of this website.


12. Use of Webtrekk

This website uses Webtrekk, a web analytics service provided by Webtrekk GmbH, Robert-Koch-Platz 4, D-10115 Berlin ("Webtrekk"). We use Webtrekk services to collect and use statistical data on the use of our website to optimise our offering. In addition to cookies, Webtrekk also uses pixels (small gif files incorporated into the website). Webtrekk places the following types of cookies on your computer:

last click (used for session timeout; lasts one session)
"session cookie" (used for session identification; lasts one session)

The following information is collected through the use of pixels:

request (file name of the requested file)
browser type/version (e.g. Internet Explorer 9.0)
browser language (e.g. German)
the operating system used (e.g. Windows 7)
JavaScript enabled
Java on/off
cookies on/off
the referrer URL
IP address (will be anonymised immediately and deleted after processing)
the time you access the site
• product parameters (e.g. the ID of the product)

These cookies are used for statistical purposes only, e.g. to track which content of our website is accessed the most. Moreover, the statistical information obtained about browser types and operating systems allows us to optimise our web design. Webtrekk stores IP addresses only anonymously (in shortened form) and uses them only for session identification and geo-localisation. After that, IP addresses are immediately deleted. The information collected through Webtrekk will not be used to identify you personally unless you have specifically given us your consent. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. You may object at any time to the collection of the data referred to above, and opt out of any future processing of such data by Webtrekk, by placing the opt-out cookie available at the following link on your computer: I wish to opt out of Webtrekk tracking!

You will then continue to be excluded from web tracking until the cookie is deleted. The cookie is set for the named domain, per browser and computer. Therefore, if you visit our website, for instance, from home and from work or using different browsers, you have to place the cookie for each computer and browser separately. For more information about privacy policies and Webtrekk, please refer to the Webtrekk website:


13. Use of social media

This website may employ so-called "social plugins" from the Facebook, Instagram, Pinterest and Google+ social networks, the Twitter microblogging service, as well as the AddThis bookmarking service. To the extent that such services are used, the following remarks apply:

These services and plugins are operated by the providers Facebook, Pinterest, Google Inc., Twitter Inc., and AddThis, LLC.

For EU citizens, the social network is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, and outside the EU by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). Facebook plugins can be recognised by one of the Facebook logos (white "f" over a blue tile or a "thumbs up" icon) or by the words "Facebook Social Plugin". The list and the appearance of the Facebook Social plugins can be seen at:

Instagram is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). Click here for an overview of the Instagram plugin and its appearance:

Google+ is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google+ plugins can be recognised by the logo "+1" on a white or coloured background. Click here for an overview of the Google+ plugin and its appearance:

Twitter is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA ("Twitter"). Twitter plugins can be recognised by the Twitter logo, a blue "Twitter Bird." Click here for an overview of the Twitter plugin and its appearance:

AddThis is operated by AddThis LLC, Inc. 8000 West Park Drive, Suite 625, McLean, VA 2210 USA.  AddThis plugins are recognizable by AddThis logo, in the form of a plus sign on an orange background. You can find an overview of the AddThis plugin and its appearance here:

Pinterest is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA ("Pinterest"). Click here for Pinterest's data protection policy:

When you open a webpage on our site that contains one of these plugins, your browser will establish a direct connection with the corresponding servers. The contents of the plugin are transferred directly to your browser from the corresponding servers and is then integrated into the website. Through linking plugins, the provider receives the information that you have accessed a particular page on our website. Your visit will be recorded by the respective social media platform provider even if you are not a member or are not currently logged into the respective network or website. AddThis stores the identity of your browser in a cookie on your computer. This information (including your IP address) is transmitted directly to the relevant provider’s server in the USA and stored there. AddThis uses this data to create anonymous user profiles which serve as the basis for the personalized and interest-based advertising addressed to visitors of web pages with the AddThis plugin.

If you are logged in to any of these social networks, they can assign your visit on our website to your profile immediately. When you interact with the plugins (for example, press the Facebook "Like" button), or make a comment, this information is also transmitted directly to a Facebook, Google+ or Twitter server and stored there. The information will also be posted on your Facebook, Google+ or Twitter profile and shown to your contacts. Even if you are not a member or else currently logged into the respective network or website, there is still a chance that they will obtain your IP address and store it.

For the purpose and scope of data collection and further processing and use of data by the different networks and providers as well as their rights in this regard and options for settings, please refer to their respective privacy policies.

Facebook data use policy:

Google data use policy:

Twitter data use policy:

AddThis data use policy:

Instagram data use policy:

Pinterest data use policy:

If you do not wish Google, Facebook or Twitter to assign the data collected on our website to your profile, you will need to log out from the respective service prior to visiting our site.

In order to revoke your consent to any future data collection through AddThis, you can download an opt-out cookie by following this link:

In order to completely disable selected social plugins from loading in your browser, you may refer to script blockers like "NoScript" ( or "FacebookBlocker" (


14. Questions regarding data protection

Should you have any questions on the subject of data protection, in particular regarding the collection, processing or use of your personal data, or for inquiries, corrections and the blocking or deleting of data, as well as objections to data usage or the revokation of an authorization, please consult our data protection representative at the following address:



Nina Koidl
Email: info (at)